Collaborating for Success
We invite you to explore how we partner with higher ed institutions and mission-driven educational organizations to deliver agile support and expert counsel for any challenge—from strategic planning to day-to-day implementation.
Our Sweet Spots
Our capabilities span branding and strategy, integrated marketing campaigns, marketing automation and prospect nurturing, content creation and strategic communications.
We’re skilled at leveraging digital tools and technology—including Hubspot, Salesforce Marketing Cloud, Wordpress, GA4 and customizable large language models like ChatGPT—and always excited to learn more!
From launching strategic initiatives to producing compelling content, we’re committed to being a trusted partner who extends the capacity of your team.
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Positioning, messaging, and brand platform development to build a strong foundation for your organization.
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Strategy, planning, implementation and analysis of integrated marketing efforts, including program launches, enrollment marketing and admissions support.
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Designing and implementing automated workflows and campaigns to nurture leads and drive engagement.
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Developing impactful web copy, collateral, videos and social content to connect with your audiences.
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Crafting internal and external messaging, crisis communications and stakeholder engagement strategies, including capital campaign communications and fundraising materials.
Examples of Our Work
Digital Toolkit: Developed a digital toolkit and related e-book to generate qualified leads for client. Managed full Hubspot implementation—web page development, e-book content, email campaigns and related workflows.
Online Program Launch: Developed launch marketing plan for Emory’s online Executive MBA program—including message and content development, social and search ads, drip campaigns and other digital assets.
Internal Communications: Created a series of internal content pieces to support messaging discipline on key topics for internal stakeholders. Collaborated on strategic recommendations, design, development and distribution.
Alumni Program Launch: Launched Lifelong Learning programs for NC State alumni and their colleagues— strategy, messaging, creative and content. Manage marketing, growing year-over-year enrollment.
Conference Marketing: Developed an event marketing strategy to introduce new services to a higher ed market. Created product messaging platforms, collateral, event on-site design and event activation.
Video Production: Produced an animated video series to spotlight client customer testimonials sharing their stories of impact associated with the client’s product.
Brand Campaign: Crafted an integrated brand campaign to enhance visibility in a crowded geographic market—including out of home, print, digital, video and direct mail. Refined positioning, developed storytelling and creative.
Webinar Series: Conducted a webinar series to engage the target audience in conversations with relevant experts. Managed pre- and post-event marketing to generate and nurture qualified higher ed and B2B leads.
Website Development: Managed the migration of the NC State Enterprise Risk Management Initiative website from one platform to another. Developed web strategy, information architecture, content design and development for the new site, including a 600+ resource library.