Your go-to partner for smart higher ed marketing.

Christine Ferrell

Do you need a partner to help you think big? Or, simply get things done?

For higher education leaders, the challenges are many and the stakes are high — but resources are often limited.

CF Strategies supports the strategic goals of clients across the higher education landscape through impactful marketing, branding and strategic communications.

Christine Ferrell leads CF Strategies and draws from nearly 20 years of experience building and growing brands and programs across universities and educational organizations.

Meet Christine

How We Work

We serve colleges and universities, as well as non-profit organizations, edtech companies, marketing agencies and consulting firms supporting the mission of higher education.

  • Strategy Consulting. Helping you think big.

  • On-demand Projects. Jumping in to get stuff done.

  • Retainer Contracts. Keeping things running smoothly.

  • Subcontract work. Strengthening agency and consulting teams.

Our Sweet Spots

  • Brand platform development, brand style guides, positioning and messaging strategy, persona and target audience development.

  • Marketing campaign development and implementation — including integrated campaigns, digital event management, email engagement and nurture campaigns, lead and enrollment management.

  • Content marketing strategy, planning and implementation — including websites/landing pages, social media, collateral, presentations, email, video and audio content.

  • Pitch decks, talking points, sell sheets and other collateral, lead management, online program management support.

  • Internal and external communications strategies, media pitches and releases, earned and owned media management, executive/board communications, development communications, sales support.

  • "CF Strategies is one of our most valued partners. The work is always excellent, timely and on point. What distinguishes Christine is her willingness to really learn about our needs first ... she always presents us plans and options that fit our needs and meet our strategic goals."

    Shane Stadler

    COO, Prevention Strategies

  • “Christine is a terrific strategic partner, whether she's working to create something entirely new or bringing a fresh approach to a successful program. She is the perfect combination of thinker and doer, with a bias towards action based on solid insights.”

    Susan Cates

    Managing Partner, Leeds Illuminate

  • "The support from Christine and her group was simply amazing ... I have been much impressed with her ability to listen to discussions and develop creative approaches to communicate our message to our diverse constituents."

    Frank A. Buckless, PhD

    Stephen P. Zelnak Jr. Dean, NC State University Poole College of Management

  • “Christine is one of the smartest and hardest working professionals I know. Plus, she’s unflappable.”

    Jonathan Gyurko, PhD

    President and Co-founder, Association of College and University Educators

  • "It was a pleasure working with CF Strategies! You were professional, organized, and always open to feedback — in short, very easy to work with! We are grateful for the brand content your team developed. Thanks in part to this effort, we exceeded our goal for Hybrid MBA student enrollment. We're excited to keep that going!"

    Sherry Moss, PhD

    Associate Dean, MBA Programs, Wake Forest School of Business

  • Working with Christine and CF Strategies has been a game-changer for us. Their expertise in marketing strategy, web design, campaign design and execution, and CRM has been invaluable. Their professionalism, creativity, and fun approach have made our collaboration a truly rewarding experience."

    Mark Otter

    CEO, Participate

Let's Get Started