Your strategic advantage for smart higher ed marketing.

Christine Ferrell

We understand the unique challenges higher ed leaders face.

The challenges are complex, the stakes are high, and resources are limited. That’s where CF Strategies comes in.

We extend the capacity of your higher ed marketing and communications team—delivering agile support, expert counsel and seamless execution to help you think big and achieve impactful results.

Led by Christine Ferrell, CF Strategies brings two decades of experience building and growing higher ed brands and programs.

Learn More

  • "CF Strategies is one of our most valued partners. The work is always excellent, timely and on point. What distinguishes Christine is her willingness to really learn about our needs first ... she always presents us plans and options that fit our needs and meet our strategic goals."

    Shane Stadler

    COO, Prevention Strategies

    Questions? Let's Talk.

  • “Christine is a terrific strategic partner, whether she's working to create something entirely new or bringing a fresh approach to a successful program. She is the perfect combination of thinker and doer, with a bias towards action based on solid insights.”

    Susan Cates

    Managing Partner, Leeds Illuminate

    Questions? Let's Talk.

  • "The support from Christine and her group was simply amazing ... I have been much impressed with her ability to listen to discussions and develop creative approaches to communicate our message to our diverse constituents."

    Frank A. Buckless, PhD

    Stephen P. Zelnak Jr. Dean, NC State University Poole College of Management

    Questions? Let's Talk.

  • “Christine is one of the smartest and hardest working professionals I know. Plus, she’s unflappable.”

    Jonathan Gyurko, PhD

    President and Co-founder, Association of College and University Educators

    Questions? Let's Talk.

  • "It was a pleasure working with CF Strategies! You were professional, organized, and always open to feedback — in short, very easy to work with! We are grateful for the brand content your team developed. Thanks in part to this effort, we exceeded our goal for Hybrid MBA student enrollment. We're excited to keep that going!"

    Sherry Moss, PhD

    Associate Dean, MBA Programs, Wake Forest School of Business

    Questions? Let's Talk.

  • Working with Christine and CF Strategies has been a game-changer for us. Their expertise in marketing strategy, web design, campaign design and execution, and CRM has been invaluable. Their professionalism, creativity, and fun approach have made our collaboration a truly rewarding experience."

    Mark Otter

    CEO, Participate

    Questions? Let's Talk.

We partner with colleges and universities, as well as non-profit organizations, edtech companies, marketing agencies and consulting firms to achieve your goals.

  • NEW! Elevate: Agile, expert support tailored to your evolving needs. From major campaigns to everyday communications, Elevate empowers your team to achieve more.

  • Strategy Consulting: Helping you think big and develop forward-thinking plans.

  • On-demand Projects: Jumping in to tackle key initiatives with efficiency and expertise.

  • Subcontract work: Strengthening agency and consulting teams with reliable, high-quality support.

How We Work

Why Choose CF Strategies?

  • We blend high-level vision with hands-on execution, delivering both comprehensive marketing strategies and targeted deliverables with equal precision.

  • We prioritize listening and co-creation, adapting seamlessly to your team's needs while maintaining clear focus on shared goals.

  • We transform complex institutional value into resonant narratives, crafting targeted content that connects across all channels—from digital to print.

  • Count on proactive project management and high-quality work without constant oversight. We handle complexity with simplicity, ensuring smooth execution every time.

  • We turn constraints into opportunities, finding innovative solutions that maximize impact within your resources.